Kayanoya's story is one of craftsmanship and care—meticulously sourced ingredients, time-honored fermentation techniques, and an unwavering commitment to flavor. But to resonate with U.S. audiences, we needed to reframe the brand from a specialty item to a trusted staple.

From short-form recipe videos to seasonal campaigns and branded landing pages, every asset reflected Kayanoya’s heritage while making its products feel premium and practical in modern American kitchens.