Bringing Japanese Umami
to the American Table
Kayanoya's story is one of craftsmanship and care—meticulously sourced ingredients, time-honored fermentation techniques, and an unwavering commitment to flavor.
From short-form recipe videos to seasonal campaigns and branded landing pages, every asset reflected Kayanoya’s heritage while making its products feel premium and practical in modern American kitchens.
Within six months, we saw a 238% increase in website traffic and a 1.5x lift in sales. Paid media performance surged, with ROAS jumping from $0.65 to $3.08, while the AOV increased from $64 to $85. Our content efforts also drove steady growth in social engagement and email signups, proving that storytelling, when done with clarity and care, can drive both brand equity and revenue.
Video Edition
Video work for KAYANOYA®, where I was responsible for sound editing, color grading, and motion design.
Landing pages
I designed a series of seasonal landing pages that preserved the brand’s visual identity while enhancing visual appeal and encouraging user interaction.
Google + Meta ads
We helped reframe Kayanoya’s presence in the U.S.—not as a niche import, but as a premium kitchen staple for people who care deeply about flavor, culture, and what they feed their families..
Shopify Banners
I created Shopify banners for seasonal campaigns, enhancing the shopping experience by aligning with the brand’s identity while driving engagement and conversion.
